What is Website Maintenance and Why is It so Important for Your Business

Website maintenance is the process of checking to see whether your website is healthy and performing well. It’s about keeping up with security updates, fresh content, encouraging traffic growth, and making sure your website visitors are happy. Website maintenance services are an essential ingredient for engaging and retaining your customers, thus strengthening your SEO and Google rankings.

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What Is Website Maintenance?

To simplify things, website maintenance is a process of checking your website to make sure it's performing well and keeping it up-to-date to stimulate visitor traffic. Web site maintenance services play a prominent role in increasing customer interaction, attracting and maintaining their loyalty. In fact, website maintenance services are an essential ingredient for engaging and retaining your customers. We all know the difficulty when dealing with WordPress sites.

Why Is It Important to Do Website Maintenance?

Your website may be the first thing potential customers are looking for — and at the same time, they may be looking for relevant, valuable, and professional data. Hence the importance of website maintenance. Periodic updates with useful content help your website attract and maintain their loyalty, as well as occupy a good rating in search results. Not only that but there are several other reasons why you maintain periodic maintenance of your website, including:

  • Customer experience

Put yourself in the place of your website visitors and think like them. If you experience slow download speed or find disabled links everywhere, you'll no doubt be upset. However, if you maintain your website professionally with responsive design and relevant content, you'll be happy to put a positive customer experience at your top priority. A well-performing website impresses and motivates visitors to your site to use one of your products or services. Not only that, they also become promoters of your brand by suggesting it to their friends and family.


  • Enhanced search engine enhancements
Google likes well-improved websites that provide only the most relevant information. But if your website has poor redirects, it could result in your website being poorly rated among search engine results. So much so that your website can be de-indexed if Google's spiders detect some errors. The main function of your website is to increase visitor traffic, which means that periodically updating it with relevant content, news, keywords, etc. will help you keep up with the latest updates.

  • Increased security
There is nothing more important than securing your website, especially if it stores sensitive information. Website maintenance includes periodic software updates and security breaches to improve the security and protection of your website. Websites that are not updated for a long time may attract hackers. Not only that but ignoring security problems for a long time can result in periods of disruption or complete loss of business.

What tasks are included in website maintenance?

As mentioned earlier, the website is very similar to a car — either it maintains its periodic maintenance or it deteriorates over time. Here's a list of maintenance tasks for major websites that need to be performed at least every month:
    • Review webmaster tools
      Checking Google search engine moderator tools periodically helps you see potential issues before they affect your online marketing activities. The tool alerts you if there are some issues that hinder search engines from indexing your pages, or if your website is infected with malware

    • Check broken links: Disabled links can frustrate visitors, which in turn harms attracting prospective organic customers. If search engine spiders can't find links to pages, it will negatively affect your ranking of search engine results.
    • Update content management system and additional accessories: CMS should be updated monthly, so you can periodically learn about new vulnerabilities. Hackers have easy access to a flawed content management system or additional accessories. You can easily update your content management system when you sign in to the control panel. Disabled links can frustrate visitors, which in turn harms attracting prospective organic customers. If search engine spiders can't find links to pages, it will negatively affect your ranking of search engine results. Here are some possible reasons why links may be disrupted:
    • Review analysis
    • The best way to measure your website's performance and detect potential issues is to review analytics, where analytics lets you see visitor traffic trends, bounce rate, interaction metrics, etc. This helps you draw appropriate insights into the changes that need to be made immediately and create content that is of great interest to your customers.